Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack …
Understanding today’s ‘communications palette’
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and …
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Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one …
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What’s one thing that’s working really well? Ideas, tips and advice from 17 experts and thought leaders
In this opening episode for Season 7 of my podcast REPUTATION REVOLUTION - the 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the …
CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
The role ‘respectful reminders’ play in building recognition for your brand
We often discover and then consume content in nonlinear ways. Sometimes we’re purposeful about it. For example, a Google search might feature an article from your company blog that addresses an …
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How connection + credibility lead to commercial impact
🤘 Define your CREED 💪 Identify your CROWD ✍️ Create your CONTENT 🤔 Stoke people’s CURIOSITY 🤝 Build CONNECTION with like-minds 🙌 Spark CONVERSATION 🫶 Love your COMMUNITY 👊 Execute …
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How to be smarter and more strategic in how we create content for social media
Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast …
The role consistency plays in building your professional personal brand
𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 𝘁𝗵𝗮𝘁 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙚𝙮 𝘄𝗵𝗲𝗻 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗵𝗼𝘄, 𝗮 𝗯𝗹𝗼𝗴, 𝗼𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? But, here’s where …
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How to build your personal brand using LinkedIn Company Pages
If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), …
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Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!
In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, …
Unlocking and shaping your ideas through deep content
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an …
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