My interactive keynote presentations are focused around the core theme of using content, social media and digital communications to build a brand’s visibility, influence and authority in the marketplace.

In essence, I help people (who either run their own small enterprise, or work for a larger organisation) to better understand how they can use today’s social technologies and online publishing platforms to more effectively tell their story, grow their audience and build their brand and their business or organisation.

Real-life brand examples

This is a broad and ever-evolving theme; I ‘paint a picture’ for the audience of what’s possible in today’s noisy social world, providing heaps of real-life examples of savvy brands from Australia and around the world that are using social media and content marketing  to cut through and resonate with empowered consumers.

PLEASE NOTE: I spend considerable time tailoring my presentations for specific audiences. While  social media and content marketing best practice doesn’t necessarily change in theory from (big) company to (small) company to individuals (personal brands), different sized businesses do face their own sets of challenges; as well, nuances exist between certain industries necessitating specific research for each presentation I deliver.

New and challenging times require companies and organisations to think differently about the way they communicate with the ‘outside world’.

In this popular signature presentation, I join the dots of what forward-thinking savvy brands are doing today to communicate and market more effectively with their audience, and provide up-to-the-minute examples of companies and organisations that are purposefully using social technologies and online publishing platforms to increase the level of connection they have with the marketplace and community in which they operate.

This presentation is as much around adopting a new marketing and communications mindset as it is about the tools and the technologies being used.

Brands today are in an ideal position to take control of their content versus relying on external third parties (i.e. traditional media) to tell their story; the potential impact of this opportunity is massive for businesses of all sizes and should not be understated!

In this presentation, I introduce the concept of content marketing and why it’s taking the business world by storm. I also includes case studies and examples of businesses of all types and sizes that are publishing their own content, and in effect becoming their own media companies! Suitable for businesses of all sizes, including micro enterprises run by solo professionals.

Let’s face it, there is still much confusion around how to use social media effectively for business.

In this presentation, I strip away the hype and focus on what brands from around the world are doing right when it comes to using social media to market their business. Includes inspiring examples of brands and individuals who are ‘nailing’ social media and content marketing in their industry and profession.

This presentation is aimed at solopreneurs, small business owners and nonprofit organisations.

Being perceived as a thought leader in your industry or profession can deliver huge benefits for business as well as personally. The good news is the opportunity for savvy business professionals, entrepreneurs and subject matter experts to differentiate their personal brand using social media and online publishing platforms has never been greater, or more affordable.

In this information-packed presentation, I show how business professionals (and the companies they work for) can strategically differentiate themselves and their ideas in the marketplace by effectively leveraging social technologies to build influence and authority in their brand.