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Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

Suits & Sneakers TV interview: Influencer marketing versus influencer relations

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Should businesses use influencer marketing, or influencer relations ... or both? And what's the difference anyway? I recently discussed this very topic with marketing thought leader, Anne …

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Taking action & getting stuff done: DIY vs DFY vs DIY/GAS

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying …

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Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and …

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Why having the right mindset is the ‘secret sauce’ of successful personal branding

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are …

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How parasocial relationships play a role in professional personal branding

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …

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How to ensure your personal brand journey starts on the right footing

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Building (and sustaining) a credible personal brand, one that lifts your profile and elevates your professional standing in the marketplace, doesn’t just happen by itself. It takes serious time and …

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What does gold standard look like on Linkedin? Here are five examples

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

People often ask me what do I consider to be best practice content on LinkedIn (along with other social channels). I’m like an informational bowerbird – I collect this stuff. I'm always on the …

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Introducing ‘The Credible Authority Method’: Empower, Enhance, Extend & Extract

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …

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Three ways a freelance journalist can help smash your content out of the park!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As content marketing continues to heat up and businesses large and small jostle mercilessly for people's attention alongside media outlets and independent content creators, the winners will be those …

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Time to get creative with your content by mixing and matching mediums and modalities!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in …

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Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content …

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Revisiting my ‘rules of the road’: How to approach social media in 2022

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since …

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