Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal …
Continue Reading about Why personal branding has a reputation problem →
In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve …
Philip Seymour Hoffman never abandoned the small stage. Even after winning an Academy Award and becoming one of the most respected actors of his generation, he kept showing up in Off Broadway and …
I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …
Continue Reading about Earned media has got its sexy back (and it’s time to get on board) →
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and …
