There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …
How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way
Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a …
How to turn educational content into a marketing weapon
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. Old school marketing – …
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A look under the hood of CSIRO’s content program
Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …
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Becoming your own media channel: the Ticker TV interview
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand …
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How to gather insights for your content marketing for PR program
Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: …
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