Additional menu

Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Owned media

Unpacking the marketing communications ‘jigsaw’ (and where the heck does PR fit into the equation?)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your …

Continue Reading about Unpacking the marketing communications ‘jigsaw’ (and where the heck does PR fit into the equation?) →

The importance of building out your own ‘media network’

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my …

Continue Reading about The importance of building out your own ‘media network’ →

Understanding today’s ‘communications palette’

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and …

Continue Reading about Understanding today’s ‘communications palette’ →

Introducing ‘The Credible Authority Method’: Empower, Enhance, Extend & Extract

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …

Continue Reading about Introducing ‘The Credible Authority Method’: Empower, Enhance, Extend & Extract →

How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a …

Continue Reading about How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way →

A look under the hood of CSIRO’s content program

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …

Continue Reading about A look under the hood of CSIRO’s content program →