Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised …
Continue Reading about The seismic shifts that upended the entire media and marketing landscape →
Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach …
Continue Reading about Are you making it easy for your audience to consume your content? →
We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences …
Continue Reading about Reputation Economy vs Creator Economy: Where do YOU fit? →
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …
Continue Reading about How parasocial relationships play a role in professional personal branding →
I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire …
Continue Reading about What can entrepreneurs and marketers learn from the ‘Creator Economy’? →
