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Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Creator Economy

How parasocial relationships play a role in professional personal branding

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …

Continue Reading about How parasocial relationships play a role in professional personal branding →

What can entrepreneurs and marketers learn from the ‘Creator Economy’?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire …

Continue Reading about What can entrepreneurs and marketers learn from the ‘Creator Economy’? →

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