Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised …
Continue Reading about The seismic shifts that upended the entire media and marketing landscape →
Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach …
Continue Reading about Are you making it easy for your audience to consume your content? →
We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences …
Continue Reading about Reputation Economy vs Creator Economy: Where do YOU fit? →
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …
Continue Reading about How parasocial relationships play a role in professional personal branding →
I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire …
Continue Reading about What can entrepreneurs and marketers learn from the ‘Creator Economy’? →
