Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …
Continue Reading about How parasocial relationships play a role in professional personal branding →
We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's …
Continue Reading about Human content: take your brand to the next level →
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content …
Continue Reading about Leadership content: rocket fuel for your brand reputation →
I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the …
Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of …
I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire …
Continue Reading about What can entrepreneurs and marketers learn from the ‘Creator Economy’? →
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How to build brand visibility, influence and trust in today's social age
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