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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

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From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car …

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Key observations from being on LinkedIn for 20 years

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of …

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Use these 10 content ‘buckets’ to guide your social media efforts (and keep things fresh!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m …

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Beyond ‘know-like-trust’: Grow your business by focusing on these five forerunners to commercial success

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …

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Mark Schaefer is a modern-day PR marvel: What can we learn from him?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …

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Inspirational case study: Six powerful PR and content lessons from The Goulet Pen Company

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots …

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