Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
People often ask me what do I consider to be best practice content on LinkedIn (along with other social channels). I’m like an informational bowerbird – I collect this stuff. I'm always on the …
Continue Reading about What does gold standard look like on Linkedin? Here are five examples →
There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …
When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in …
I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since …
Continue Reading about Revisiting my ‘rules of the road’: How to approach social media in 2022 →
I love this scene from the American football film Any Given Sunday, in which Al Pacino's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony …
Continue Reading about Marketing communications today is a ‘game of inches’ →
I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. …
Continue Reading about Reframing how we use social media: Presence + Value + Connection = Heat →
