If you’ve been in business for any length of time, you will have heard the phrase “know, like, trust” rolled out ad nauseam. It’s been drummed into us: To generate new business leads, to make the …
Mark Schaefer is a modern-day PR marvel: What can we learn from him?
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …
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Inspirational case study: Six powerful PR and content lessons from The Goulet Pen Company
One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots …
Taking action, playing the long game – and why your body of work matters
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications …
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Sub-channels and pre-owned media: A new way to start your content journey
Over the years, I’ve become a champion for business owners building out their owned media network so they can grow their audience, in turn lessening their reliance on having to pay for advertising or …
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PR Essentials: Your toolkit for building visibility, influence and trust in today’s noisy digital-first world
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and …