Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
“The podcast appearance this month might lead to your dream client… next year.” I love that line from Ellen Donnelly, publisher of The Ask newsletter - it’s bang on! Why? Because it perfectly …
Continue Reading about Micro-Acts of PR: Small moves that build big reputations →
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the …
You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the …
Should I be on YouTube? Start a podcast? Publish a Substack newsletter? Or write articles on LinkedIn (or is it better to post videos 🧐 )? And what about TikTok? I hear it’s better than …
Continue Reading about All the tactics in the world won’t save you without these two things →
After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t …
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …
Continue Reading about Earned media has got its sexy back (and it’s time to get on board) →
