Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
MICRO-PRESENTATION: The building blocks of building a strong, trusted reputation
If you're wanting to position yourself as a thought leader or genuine authority in your industry or field of endeavour, then having a strong and trusted reputation is A1 critical. This won't just …
CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
Here are 11 ways content fuels the effectiveness of PR
Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a …
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Here are eight ways business leaders can help humanise their corporate brand
Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go …
The knock-on effect of a strong and trusted reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and …
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