Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
How to use press releases to increase personal brand visibility and credibility
If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders …
Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content …
Blogging success, content profits, becoming the go-to media expert in your space
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview …
198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
Generating media exposure is a powerful way to boost not only your professional profile, but also enhance your credibility and authority in the industry or the profession in which you operate. But …