The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing.
We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.
Here are the episodes in more detail:
213: An insider’s guide to generating quality media coverage with Chenoa Parr
In this episode of the podcast, we get deep into the process of how to deal with journalists and producers in order to generate editorial exposure for our personal brand.
Of course, what we’re wanting to achieve through the media is to increase our reach, grow our influence and continue to strengthen our professional bona fides.
Our expert guest is Chenoa Parr, a seasoned PR and media relations specialist from Liverpool in the UK.
Chenoa and I dissect what it takes to grow a media profile. We cover a variety of topics and key points, including:
- The importance of having your story and message clear in your mind before you start approaching the media
- Being able to articulate what it is you do and stand for (as well as what your key areas of expertise are) – do you have a particular philosophy or viewpoint around key trends/topics/issues in your industry?
- The power of strong story hooks and angles for the media – how to do this strategically, on an ongoing basis, in order to get maximum results for your efforts?
- What makes a good story hook? What are the types of stories that journalists and broadcast producers are looking for?
- Tier 1 media vs tier 2 media – plus the opportunities around guest blogging and guesting on other people’s podcasts.
- Journalists are all over Twitter – if you’re serious about media relations, you need to be on the platform.
- How can you help journalists? Share their content on social media, build relationships with them before pitching your story idea.
- Opportunities in radio for leaders and experts with a good story to tell and expertise to share.
- The danger of being too focused on yourself, your business and products – look outwards: why it’s important to develop a story hook or ange that connects with a wider topic, issue or trend.
- Become a student of the media – do your homework before pitching!
Several big lessons spring from this discussion:
(a) while a PR professional can be a terrific asset in helping you build your media profile, you can still play the media game effectively without one, and (b) media exposure can do wonders for your profile – Chenoa tells the story of the UK yoga instructor whose Facebook Live videos caught the attention of BBC London, which then ran story on her; down the track, a celebrity found the instructor via the story on Google. Terrific yarn!
Chenoa also reiterates during the interview: It’s important, when pitching the media, to know about wider societal and business trends and issues generally, as well as those pertaining to your industry – this is critical if you want to be topical with your pitches, she says.
CONNECT WITH CHENOA:
214: THE MINDSET EPISODE – Overcoming self-sabotage with Fiona Redding
In this week’s episode of Reputation Revolution, we zero in on the ‘mindset’ part of personal branding.
The topic is a bit different from what we usually cover on the podcast, but it’s critically important for entrepreneurs and thought leaders who are keen to fast-track their public profile and professional reputation.
If we can’t get our mindset right and get on top of roadblocks and issues caused by self-sabotage – i.e. imposter syndrome etc – we can never effectively put ourselves out there online and build a personal brand that is truly representative of our professional selves.
How can we create powerful, thought-provoking content if we’re constantly second-guessing ourselves?
How can we provide useful tips and ideas on social media if we don’t deem ourselves worth enough to do so?
Unpacking all of this is The Happiness Hunter, Fiona Redding, a mindset coach and motivational speaker who helps female founders upgrade their vision, mindset and wellbeing to create a purposeful, profitable life and business.
Specifically, Fiona outlines the five ways we self-sabotage, and explains how we can fix it.
(FURTHER READING: The five ways you self-sabotage (and how to fix it)
CONNECT WITH FIONA:
215: A deep dive into strategic content repurposing with Sally A. Curtis
We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it’s such a critical part of building a thought leader brand today.
And ‘content repurposing’ also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding.
But we haven’t dedicated an entire episode to content repurposing … until now!
In this episode, I chat with expert guest, Sally A. Curtis, about all things content repurposing, covering:
- What it is
- Why it is so important
- How to do it strategically
But it’s not just a theoretical session! Sally and I provide heaps of practical examples of what content repurposing looks like, when done well.
Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs.
She also hosts the Success Secrets Exposed podcast and video show
Sally talks about her content repurposing framework (“amplification, transformation, and productisation”), plus we hear about her method for dissecting her clients’ content to identify nuggets of gold – inspiring quotes, bite-sized rants and teachable moments.
Visibility & revenue
Content repurposing can help entrepreneurs, professional experts and thought leaders to not only raise their visibility (“strategic omnipresence” as I like to call it), but also generate additional revenue.
Sally reveals how she and her clients are creating additional sales by turning their old content into training programs and information products.
QUOTABLE QUOTE: “Let’s educate your audience. Let’s inspire your audience. Let’s inform the audience, let’s help them make sense of their world,” says Sally.
CONNECT WITH SALLY:
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