Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Influencer relations

How to use a ‘rolling thunder strategy’ to build your professional profile in the media

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …

Continue Reading about How to use a ‘rolling thunder strategy’ to build your professional profile in the media →

Suits & Sneakers TV interview: Influencer marketing versus influencer relations

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Should businesses use influencer marketing, or influencer relations ... or both? And what's the difference anyway? I recently discussed this very topic with marketing thought leader, Anne …

Continue Reading about Suits & Sneakers TV interview: Influencer marketing versus influencer relations →

Influencer marketing versus influencer relations – which one is right for your brand?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …

Continue Reading about Influencer marketing versus influencer relations – which one is right for your brand? →

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is …

Continue Reading about CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information →

Influencer marketing continues to throw up challenges for marketers (research)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven …

Continue Reading about Influencer marketing continues to throw up challenges for marketers (research) →

How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer …

Continue Reading about How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent →