Should businesses use influencer marketing, or influencer relations … or both? And what’s the difference anyway?
We chatted about the differences between influencer marketing and influencer relations, how to apply an influencer strategy to B2B and B2C markets, as well as how to become your own influencer (even if you run a large brand).
We also tackle one of the vexed question: Who owns the influencer strategy?
You can check out the interview below >>>
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