One massive opportunity that I see for subject matter leaders and owners of expertise based businesses – those who are out there raising their profile and building their reputation in a way that’s strategic and sustainable – is ….
… being a guest on other people’s podcasts.
Now, couple of things to think about.
Number one is you got to do your homework.
Start listening to a lot of podcasts. Find out what people in your audience are listening to identify this. This is a bit that can be a bit tricky.
And the best research is manual. Go in and listen to them. Make sure they actually do interview people.
There’s no point pitching someone who does a solo podcast, right?
Understand their audience.
Understand who they’re trying to reach …
- what sort of stories, issues, topics, angles do they cover?
- What sort of experts do they interview? Make sure that there’s an alignment there.
Ask yourself: Do I actually like (and align with) the podcast host, the person doing the interviews? Can I see myself developing some sort of a rapport with them?
So do your homework.
Listen and, and do that work because that will pay off its spades.
Create a short list of podcasts you’d like to be on, then start developing your pitch to them!
Your pitch needs to be compelling … it needs to be interesting, and it needs to be relevant. It’s not about you: it’s about the podcaster and their audience.
What’s going to be of interest and value and relevance to their audience? Be able to boil that down within the confines of your (email) pitch. What’s your story, your message, the hook, the angle that you want to go with?
Make it succinct and compelling, and that way you put yourself in a really good position for that podcaster to say: “Yes, I want you on the show!”