Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of …
What can entrepreneurs and marketers learn from the ‘Creator Economy’?
I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire …
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Don’t forget the forerunners to your commercial goals
Want to listen instead? All too often, in a short-term bid to grow sales, score votes or generate donations, we neglect the very things that underpin the achievement of the commercial goals we so …
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Making a ‘Racket’: How to build your personal brand through micro-podcasting
Prefer to listen? Short-form audio - or micro-podcasting, as it's also known - is the latest trend to emerge on the social web. When I first wrote about this trend in my book Content …
Learn how to become a credible, influential voice in your industry
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance …
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Here are 11 ways content fuels the effectiveness of PR
Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a …
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203: Season 4 Finale (Part 1) – Lots of personal branding gold, what did you miss?
Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including …
Why I use Riverside to record my podcast (and video) interviews
I want to share with you my favourite tool when it comes to recording audio and video for my podcast Reputation Revolution. I've used a lot of online tools over the journey to record interviews …
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202: Why leaders should stand up, stand out and be social, with Roger Christie, Propel Group
The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case …
In praise of podcasting … some thoughts after producing 200+ podcast episodes
I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on …
201: Magnifying your message in today’s multi-channel world with Jane Tabachnick
Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and …
How to use Twitter to build influence
If you want to build a credible and influential voice in your industry, then chances are you need to use Twitter in a purposeful and strategic way. Welcome to the social fireside chats with the PR …
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