Welcome to the podcast's season 4 opener in which I outline the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to …
Want to build your personal brand using live streaming? Why not create a regular show?
First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years …
Trust takes a hammering in a turbulent year, but rebounds strongly in Australia
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the …
The knock-on effect of a strong and trusted reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and …
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There’s more to PR than getting your name in the press
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes …
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How to turn educational content into a marketing weapon
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. Old school marketing – …
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178: Creating a support team for your personal brand | PLUS The Social Revolution’s Tino Ho discusses CEOs and social media
In this, the final episode for 2020, I dig into how I work with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus I …
Want to write articles but don’t want to start a blog?
I come across many business leaders and professional experts who want to write articles, but are not real keen on starting a blog on their personal or company website. I get it. Starting and …
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Three BIG reasons your business should make rock stars of your internal experts
One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and …
177: Creating authentic video content in professional services | CASE STUDY – Pat Mannix, Paris Financial
This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax …
176: Building an influential personal brand | CASE STUDY – Jen Bishop, Interiors Addict
In this episode of the Reputation Revolution podcast, I speak with Jen Bishop - founder, publisher and owner of online publication, Interiors Addict. Jen left her career as a journalist and …
The Silent 99%: They might not engage with you, but that doesn’t mean they’re not taking notice!
Do you publish brilliant content online (including social media) but get little engagement? Don't be disheartened - there are plenty of lurkers out there in your audience who probably are taking …