I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his …
Welcome to the global microbrand revolution
We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable …
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What is a ‘micro maven’?
The emergence of the social web has seen the rise and rise of a new breed of entrepreneur who is creative and connected, prolific and passionate, socially savvy and community-minded. These new-look …
Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company
Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and …
My year in review plus ‘three words’ (and a theme!) for 2014
It's that time of the year when a heap of people whom I admire - Mitch Joel, Beth Kanter, Chris Brogan among others, including friends on Twitter - go public with three words designed to help guide …
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CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company
PART 1 - THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and …
Best-selling author David Meerman Scott updates us on the new rules of marketing and PR
Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of …
microDOMINATION book officially launched at Social Media Club event
Panellists at the launch of microDOMINATION book – from left: Darren Rowse (caught Instagramming from the stage!), Valerie Khoo, Nicole Avery & yours truly on the microphone; photo by Yvonne …
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