I'm rapt to be joining forces with two of my favourite people (and fellow Wiley authors) - the super smart and savvy Valerie Khoo and Adam Franklin - for a Content Marketing Masterclass in Sydney on …
Eight personal branding lessons from the ‘Top 40 Social Selling Marketing Masters’
Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of …
From PI to #SocialFirefighter: How Nicole Matejic is building a unique personal brand in a highly specialised emerging global niche
Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her "hanging out of trees' as a surveillance operative), worked for …
Growing a digital footprint for your personal brand with Cat Matson, social provoCATeur
EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media …
Your most potent personal branding weapon
EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the …
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Making sense of search engine optimisation with SEO guru Jim Stewart
EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's …
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The main reason why you need to be on Twitter (and it’s probably not what you think)
There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn't got …
Fast track your content marketing smarts and start becoming your own media channel today!
Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published …
How recruitment industry leader Greg Savage grew his Twitter following to 30,000+
EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five …
The 4 types of content thought leaders need to be aware of
If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or …
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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling
The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …
Public speaking advice for aspiring thought leaders with Yvonne Adele
EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can …
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