Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called Switch & Shift, which …
Why showing respect and adding value are key to winning trust in today’s social marketplace
The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs …
Why showing respect and adding value are key to winning trust in today’s social marketplace
The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs …
031 Content creation, social networking and personal branding with author/speaker Valerie Khoo
Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt; she is a prolific content creator who has steadily built her public profile over a …
Digital services lead the way as Australian PR firms invest in growth (REPORT)
Australia's public relations consulting industry seems to be in pretty healthy shape if a new survey is any indication. The annual Public Relations Institute of Australia’s (PRIA) consulting …
Love your work? Promote your small business online with a #spruik
Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or …
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What do you do? How a former academic turned ‘eclectic’ digital geek positions herself in the marketplace
Joanne Jacobs is a company director and a digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and …
Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)
I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you're looking for something to do other than grocery shopping …
The one massive opportunity most businesses are missing on Twitter
Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly …
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How Sean Callanan uses podcasting and social media to grow his profile and influence in digital sport
Self-confessed sports geek Sean Callanan is a perfect example of how someone with passion and expertise can strategically use social media and online publishing platforms to leverage themselves into a …
029 Navigating the complex digital world of publishing with Suzanne Kiraly
Suzanne Kiraly is the founder of AussieWriters.com.au; she's a speaker, book coach and digital consultant who helps writers market their books effectively and to negotiate the complex digital world of …
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Thought Leader Minute: Have you considered LinkedIn’s blogging platform?
TRANSCRIPTION: Do you want to start blogging but you're not really sure at this point in time that you want to go to the trouble of setting up a blogging platform such as Wordpress or Typepad? Then …
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