When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in …
Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content …
Revisiting my ‘rules of the road’: How to approach social media in 2022
I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since …
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Marketing communications today is a ‘game of inches’
I love this scene from the American football film Any Given Sunday, in which Al Pacino's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony …
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Blogging success, content profits, becoming the go-to media expert in your space
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview …
Reframing how we use social media: Presence + Value + Connection = Heat
I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. …
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LinkedIn rolls out Newsletters to its members: Game changer for personal branding, or just another shiny new object?
If you've been on LinkedIn in recent days, you will have potentially received a stack of invitations to subscribe to people's newsletters. That's because LinkedIn is opening up access to its …
Landing a book publishing deal, unleashing your inner video star, and ‘tapping into the Creator Economy’
October, 2021, was an eclectic month on the Reputation Revolution podcast. We kicked off Season 5 of the podcast (episode 205) with ‘three-peat’ guest – Mark Masters from UK-based You Are The Media …
Human content: take your brand to the next level
We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's …
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The Reputation Revolution podcast is back for Season 5
My podcast REPUTATION REVOLUTION is back for another season - number five! The mission of the podcast is to help entrepreneurs and leaders build visibility, influence and trust in today's …
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Leadership content: rocket fuel for your brand reputation
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content …
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Use this ‘Content Groups’ model to help clarify your thinking around what content to produce
I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the …