Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of …
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On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure …
The road to establishing and running a sustainable business off the back of your personal brand can be a long and winding one. For some people, they have a simple offering that quickly hits the …
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my …
Continue Reading about The importance of building out your own ‘media network’ →
In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. There's …
Continue Reading about The ‘Reputation Revolution’ podcast returns for Season 8 →
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various …
Continue Reading about Where does PR fit in the overall marketing communications mix →
How do you build your profile and reputation in a way that's strategic, sustainable and respectful? It's called a body of work, and this is what it looks like in action ... ►► Conversation by …
PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode of the BECOME YOUR …
In this episode of the Reputation Revolution podcast, I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, …
Continue Reading about The who, what and how of building strategic relationships with Nina Thomas →
I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you …
Continue Reading about NEW PODCAST: Become Your Own PR Machine, now live! →
In this episode of the REPUTATION REVOLUTION podcast, we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, …
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
