How do you build your profile and reputation in a way that’s strategic, sustainable and respectful?
It’s called a body of work, and this is what it looks like in action …
►► Conversation by conversation.
►► Coffee catch-up by coffee catch-up.
►► LinkedIn connection by LinkedIn connection.
►► Helpful tip by helpful tip.
►► Thought-provoking comment by thought provoking comment.
►► Tweet by tweet.
►► LinkedIn post by LinkedIn post.
►► Instagram photo by Instagram photo.
►► Social media comment by social media comment.
►► Social media share by social media share.
►► Blog article by blog article.
►► Newsletter by newsletter.
►► Podcast episode by podcast episode.
►► YouTube video by YouTube video.
►► Live stream by live stream.
►► Guest podcast interview by guest podcast interview.
►► Guest blog post by guest blog post.
►► Industry article mention by industry article mention.
►► Keynote presentation by keynote presentation.
►► Meetup riff by meetup riff.
This is the cumulative effect in action. When it comes to personal branding, your body of work, over time, matters. Consistency in showing up and delivering value is more important than pumping out random bursts of genius every now and then.
Of course, having purpose and direction, understanding why you’re doing what you’re doing, and executing with passion, purpose and strategic intent, is critical if you want to significantly grow your influence and create more impact in the marketplace.
Having a plan, a strategy, a roadmap … is all part of the process. It won’t guarantee success, of course, but it will help give you clarity and keep you on track, thus giving you a better chance of building an authentic personal brand that does the ‘professional you’ justice.