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Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing for PR

The Silent 99%: They might not engage with you, but that doesn’t mean they’re not taking notice!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Do you publish brilliant content online (including social media) but get little engagement? Don't be disheartened - there are plenty of lurkers out there in your audience who probably are taking …

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Influencer marketing versus influencer relations – which one is right for your brand?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …

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The one word I’ve never heard a content marketer use (and it’s an important one!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is …

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A look under the hood of CSIRO’s content program

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …

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The battle for brand visibility: why exposure = leverage

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

All too often, in a short-term bid to grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: Increased brand recognition …

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Reframing your content: It’s not a blog post, it’s a digital asset!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …

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