How do you build your profile and reputation in a way that's strategic, sustainable and respectful? It's called a body of work, and this is what it looks like in action ... ►► Conversation by …
Are you making it easy for your audience to consume your content?
Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach …
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Reputation Economy vs Creator Economy: Where do YOU fit?
We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences …
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How to build thought leadership focused on impact, not ego – interview with Rusty Shelton
As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a …
CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
The role ‘respectful reminders’ play in building recognition for your brand
We often discover and then consume content in nonlinear ways. Sometimes we’re purposeful about it. For example, a Google search might feature an article from your company blog that addresses an …
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