All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …
Five reasons why content should be the driving force of PR today
There's little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it's becoming increasingly obvious that …
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Want to build your personal brand using live streaming? Why not create a regular show?
First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years …
Want to write articles but don’t want to start a blog?
I come across many business leaders and professional experts who want to write articles, but are not real keen on starting a blog on their personal or company website. I get it. Starting and …
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Three BIG reasons your business should make rock stars of your internal experts
One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and …
177: Creating authentic video content in professional services | CASE STUDY – Pat Mannix, Paris Financial
This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax …