Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go …
189: Unleashing the power of audio content with podcasting expert, Kellie Riordan
The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan, one of Australia's leading podcast …
188: How to build your personal brand using video storytelling with Jonathan Creek
Episode 188 of Reputation Revolution is all about video, video, video - with guest Jonathan Creek. Jonathan is an award winning investigative journalist turned viral video expert. He is also …
EP 187 – The building blocks of thought leadership marketing with Andy Crestodina
For this episode of Reputation Revolution I caught up with digital marketing guru Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago. Andy has been in the web …
EP 186 How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard
This week's REPUTATION REVOLUTION episode features an interview with Jenna Soard, a launch strategist, a brand and design expert and a course creation 'circus master'. Jenna is the founder of You …
EP 185 The business of influence with Gavin Heaton, InfluencerActive
Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of …
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Clubhouse is hot. Should you bother?
I hosted my first Clubhouse room the other day alongside my good friend, brand strategist Kate Ware. It came after after spending many weeks dipping in and out of the social audio platform, and …
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#BeforeThePitch: How PR-driven content can help improve sales for your business
All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …
CASE STUDY: How B2B technical writer John Espirian built a personal brand that’s known, liked, trusted, and talked about in a positive way in the marketplace
Starting a business can be hard, especially when that business is built around you and your expertise. For entrepreneurs and professional subject matter experts, building a sustainable enterprise, …
EP 184 From brain to book in 90 days: cementing your authority – with book coach, Kath Walters
Kath Walters is one of Australia's most experienced business writers and journalists. Having built a career writing for publications like Australia's pre-eminent and influential magazine Business …
In praise of personal branding photography
A few weeks back I primped and preened for a new set of 'personal brand' photographs that I will be rolling out across multiple mediums over the coming year or so. I mean, I had a whole new set …
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Five reasons why content should be the driving force of PR today
There's little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it's becoming increasingly obvious that …
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