Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and …
Continue Reading about The knock-on effect of a strong and trusted reputation →
What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes …
Continue Reading about There’s more to PR than getting your name in the press →
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, …
Continue Reading about Brand Vs Demand: Paving the way to a sale →
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, …
Continue Reading about How PR can play a deeper role in your business →
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a …
Continue Reading about How owned media can help protect your brand when a crisis hits →
