Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your …
Developing a PR mindset – is this the ‘secret sauce’ of marketing?
Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of …
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Where does PR fit in the overall marketing communications mix
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various …
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NEW PODCAST: Become Your Own PR Machine, now live!
I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you …
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How to use a ‘rolling thunder strategy’ to build your professional profile in the media
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
MICRO-PRESENTATION: The building blocks of building a strong, trusted reputation
If you're wanting to position yourself as a thought leader or genuine authority in your industry or field of endeavour, then having a strong and trusted reputation is A1 critical. This won't just …