There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call …
Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content …
Blogging success, content profits, becoming the go-to media expert in your space
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview …
Five reasons why content should be the driving force of PR today
There's little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it's becoming increasingly obvious that …
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Breaking down the myths about PR and content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR …
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Digital news platform Ticker TV gains traction, weekly show Brand Builders launches
The final few months of 2019 saw the emergence of a startup digital news platform on the Australian media landscape. Called Ticker TV, the innovative platform seemingly came out of nowhere and within …