Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is …
Reframing your content: It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
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Breaking down the myths about PR and content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR …
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CASE STUDY: How this CEO dances his way to social media success
What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: 82% of …
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Available for free download: New ebook CONTENT & REPUTATION
I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 …
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How PR can play a deeper role in your business
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, …
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