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Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing

Influencer marketing versus influencer relations – which one is right for your brand?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting …

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The one word I’ve never heard a content marketer use (and it’s an important one!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is …

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Reframing your content: It’s not a blog post, it’s a digital asset!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …

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Breaking down the myths about PR and content marketing

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR …

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CASE STUDY: How this CEO dances his way to social media success

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: 82% of …

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Available for free download: New ebook CONTENT & REPUTATION

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I've just launched a mini-ebook and it's free to download (no email required) - here's the direct download link. The ebook is called CONTENT & REPUTATION: How to use content to boost the 5 …

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