Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The dictionary by Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect or intangible ways.” Let's face it, we are all trying to influence some kind of …
Continue Reading about How to use content to grow your sphere of influence →
I spent chunks of last week collaborating with Mark Masters on his terrific You Are The Media Month of Learning initiative (see full calendar of activity here). Basically, it's a month long program of …
Continue Reading about There are different types of content: mix ’em up! →
Can you believe that Brené Brown's famous TED Talk on this very topic has just clocked up 10 years on YouTube? We hear leadership gurus talk about vulnerability all the time, but rarely …
Continue Reading about The power of vulnerability in personal branding →
All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For …
There's little doubt that strategic PR and communications plays a key role in the success of any business or nonprofit organisation today. And more and more, it's becoming increasingly obvious that …
Continue Reading about Five reasons why content should be the driving force of PR today →
First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years …
