We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders - whoever it is you're trying to reach out to and …
What is content marketing for PR, and why does it matter?
Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a …
Continue Reading about What is content marketing for PR, and why does it matter? →
How to use ‘Spheres of Conversation’ to position your brand in the marketplace
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …
The content factory that fuels your PR efforts
When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create …
Continue Reading about The content factory that fuels your PR efforts →