The road to establishing and running a sustainable business off the back of your personal brand can be a long and winding one. For some people, they have a simple offering that quickly hits the …
The importance of building out your own ‘media network’
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my …
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The ‘Reputation Revolution’ podcast returns for Season 8
In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. There's …
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Where does PR fit in the overall marketing communications mix
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various …
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How to build your profile and reputation in a strategic and sustainable manner
How do you build your profile and reputation in a way that's strategic, sustainable and respectful? It's called a body of work, and this is what it looks like in action ... ►► Conversation by …
THE REAL PR: Unpacking public relations, busting myths (and why it matters!)
PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode of the BECOME YOUR …
The who, what and how of building strategic relationships with Nina Thomas
In this episode of the Reputation Revolution podcast, I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, …
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NEW PODCAST: Become Your Own PR Machine, now live!
I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you …
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Building a case for why business owners need to get serious about building their personal brand
In this episode of the REPUTATION REVOLUTION podcast, we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, …
How to use a ‘rolling thunder strategy’ to build your professional profile in the media
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!
"We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the …
Are you making it easy for your audience to consume your content?
Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach …
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