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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …

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Credibility wins! How to beat the hucksters and wannabes at their own game

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ …

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Do you want to give up? I know I sometimes do 😬

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from …

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Key observations from being on LinkedIn for 20 years

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of …

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How to turn educational content into a marketing weapon for your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for …

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How to pitch yourself as a credible interview guest on other people’s podcasts

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot …

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How to stand out in a crowded field by creating your own lexicon

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats …

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Tread warily folks: People talkin’ crap about PR (again!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It’s little wonder entrepreneurs professional experts are confused about (a) what PR is, and (b) how it can help them grow their brand and their business, when crap, as outlined below, pops up in …

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Here are 4 AI tools I can’t do without *plus* an AI example that will knock your socks off!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising …

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Use these 10 content ‘buckets’ to guide your social media efforts (and keep things fresh!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m …

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Take Dick Dastardly’s advice: “Don’t just stand there, do something!”

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way …

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Three key attributes of business owners who are nailing their personal brand communications

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their …

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