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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

How to build an authority brand that steers prospective clients away from the fakes and the hucksters

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we …

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Influence, consistency and (genuine) thought leadership

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Talk about influence. Talk about consistency. Talk about (genuine) thought leadership, and the continued evolution of ideas How Seth Godin changed the game, one post at a time. According to …

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Evolving your philosophy and viewpoint over time (includes two real-life examples)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see …

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These three profile-building opportunities are ‘right under your nose’ – are you missing out?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and …

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Are you holding yourself back, and if so … why?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in …

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This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …

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Credibility wins! How to beat the hucksters and wannabes at their own game

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ …

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Do you want to give up? I know I sometimes do 😬

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from …

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Key observations from being on LinkedIn for 20 years

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of …

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How to turn educational content into a marketing weapon for your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for …

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How to pitch yourself as a credible interview guest on other people’s podcasts

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot …

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How to stand out in a crowded field by creating your own lexicon

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats …

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