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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is …

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From philosophy to practice: The first steps to Personal Brand Sovereignty

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In a previous article, I introduced the concept of Personal Brand Sovereignty, the idea of owning your identity, your message, and your platform in a digital world that increasingly wants to …

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Personal Brand Sovereignty: Own your reputation, shape your narrative, and secure your digital independence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions …

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How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

"How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?" This is a question that nagged at me for ages. It emerged from the growing frustration that …

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Credible voices are being drowned out – is there a smarter path for real experts and leaders?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. Attention-hogging …

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How to build an authority brand that steers prospective clients away from the fakes and the hucksters

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we …

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Influence, consistency and (genuine) thought leadership

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Talk about influence. Talk about consistency. Talk about (genuine) thought leadership, and the continued evolution of ideas How Seth Godin changed the game, one post at a time. According to …

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Evolving your philosophy and viewpoint over time (includes two real-life examples)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see …

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These three profile-building opportunities are ‘right under your nose’ – are you missing out?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and …

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Are you holding yourself back, and if so … why?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in …

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This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re …

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Credibility wins! How to beat the hucksters and wannabes at their own game

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ …

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