How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions …
Credible voices are being drowned out – is there a smarter path for real experts and leaders?
Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. Attention-hogging …
How to build an authority brand that steers prospective clients away from the fakes and the hucksters
As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we …
Evolving your philosophy and viewpoint over time (includes two real-life examples)
Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see …
Take Dick Dastardly’s advice: “Don’t just stand there, do something!”
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way …
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Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking!
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and …