Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way …
Continue Reading about Take Dick Dastardly’s advice: “Don’t just stand there, do something!” →
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and …
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content …
Continue Reading about Leadership content: rocket fuel for your brand reputation →
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the …
Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For …
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, …
Continue Reading about How PR can play a deeper role in your business →
