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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trust and reputation

The 3 dimensions of consistency every expert or thought leader needs to master

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Everyone talks about consistency when building a professional presence. "Post regularly," they say. "Stick to a schedule." "Show up every day." But here's the problem: most people think consistency …

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MICRO-CASE STUDY: Real-time example of the earned media ‘ripple effect’ in action

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …

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The algorithmic erosion of identity

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️  Consistency of values > You start bending your message to fit trending topics, …

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Why I’m returning to Substack (and what it says about the future of authority building)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t …

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Earned media has got its sexy back (and it’s time to get on board)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …

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The Zone of Influence: Where modern authority brands are built and leveraged

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and …

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