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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trust and reputation

2020 Trust Barometer: Ethics and competency, Groundhog Day and ‘trust Darwinism’

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For …

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How PR can play a deeper role in your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, …

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How to build trust in your business: Take people behind the scenes

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it's not just businesses and business leaders. We don't trust we hadn't trust politicians, …

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Why leaders need to be actively engaged on social channels

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its …

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How to tap into the power of social reporting for your business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different …

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How to leverage the power of content to strategically build visibility for your business or personal brand

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic …

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