Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
We all want to generate sustainable returns for our service-based business, but that's going to require more than some LinkedIn hack, reimagined sales funnel or 'proven' lead gen system (that maybe …
Continue Reading about Build the base: Put the reputational foundations in place →
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …
Continue Reading about Mark Schaefer is a modern-day PR marvel: What can we learn from him? →
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come …
Continue Reading about How to create more impact by harnessing the power of a ‘PR mindset’ →
This episode of my BECOME YOUR OWN PR MACHINE podcast, I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation …
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and …
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or …
Continue Reading about Beyond media coverage: Understanding the critical role PR plays in business →
