You’re an ambitious owner of a growing service-based business. Maybe you’re a solopreneur wanting to carve out an expert niche for your professional personal brand. Regardless, your success is likely …
If you stay ready, you don’t have to get ready!
As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and …
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Introducing POCKET PR ESSENTIALS – an audio-only micro-coaching series
UNLOCK THE POTENTIAL OF YOUR BUSINESS THROUGH THE POWER OF PR, CONTENT AND DIGITAL COMMUNICATIONS! Introducing Pocket PR Essentials (Vol. 1), my audio-only micro-coaching series for ambitious …
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Build the base: Put the reputational foundations in place
We all want to generate sustainable returns for our service-based business, but that's going to require more than some LinkedIn hack, reimagined sales funnel or 'proven' lead gen system (that maybe …
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Mark Schaefer is a modern-day PR marvel: What can we learn from him?
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …
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How to create more impact by harnessing the power of a ‘PR mindset’
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come …
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