Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …
Continue Reading about A look under the hood of CSIRO’s content program →
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand …
Continue Reading about Becoming your own media channel: the Ticker TV interview →
Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: …
Continue Reading about How to gather insights for your content marketing for PR program →
Businesses and organisations today need a consistent narrative - that is, the story you want to tell the world. I call it your 'panorama'. I explain more in the quick video. VIDEO TRANSCRIPT: What …
Continue Reading about How to develop a narrative for your business →
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a …
Continue Reading about How owned media can help protect your brand when a crisis hits →
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about …
Continue Reading about Building a base of authentic communications for your brand →
