If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot …
If you stay ready, you don’t have to get ready!
As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and …
Continue Reading about If you stay ready, you don’t have to get ready! →
How to use a ‘rolling thunder strategy’ to build your professional profile in the media
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could …
CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
How to use press releases to increase personal brand visibility and credibility
If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders …
Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content …