Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …
Continue Reading about Earned media has got its sexy back (and it’s time to get on board) →
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and …
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or …
Continue Reading about Beyond media coverage: Understanding the critical role PR plays in business →
Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your …
One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's …
Continue Reading about This is a massive earned media opportunity for experts and thought leaders →
'Earned media' is a phrase you hear often in the PR and communications industry. In essence, earned media is coverage generated in third-party media outlets. Traditionally, it was all about TV, …
Continue Reading about Organic earned media: what it looks like in action →
