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Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Earned media

MICRO-CASE STUDY: Real-time example of the earned media ‘ripple effect’ in action

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned …

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Earned media has got its sexy back (and it’s time to get on board)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still …

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PR Essentials: Your toolkit for building visibility, influence and trust in today’s noisy digital-first world

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and …

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Beyond media coverage: Understanding the critical role PR plays in business

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or …

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Unpacking the marketing communications ‘jigsaw’ (and where the heck does PR fit into the equation?)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your …

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This is a massive earned media opportunity for experts and thought leaders

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's …

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