Content marketing

The power of owned media (and why you should be taking content-first communications seriously)

posted on 17/05/2018

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation …

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The importance of developing a culture of content in your organisation

posted on 06/05/2018

Trevor Young

For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility …

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Are you a corporate chest-beater?

posted on 07/04/2018

Trevor Young

One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced …

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Understanding the broader ‘content universe’ (and how to make it work for your brand)

posted on 03/04/2018

Trevor Young

When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your …

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