The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation …
The power of owned media (and why you should be taking content-first communications seriously)
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
