Trevor Young | PR Warrior | PR & Communications strategist, coach and speaker
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour …
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We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different …
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The ‘owned media’ opportunity is real, but are you truly taking advantage of it? The ubiquity of social and publishing technologies means that any business, government agency, nonprofit organisation …
It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as …
For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility …
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One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced …
