Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so …
Continue Reading about What happens when we look at content marketing through a PR lens →
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are …
Continue Reading about We’re not listening. We do not care. →
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are …
Continue Reading about We’re not listening. We do not care. →
When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. …
Continue Reading about Give your content the edge: Over-index on humanity! →
The Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour …
Continue Reading about How content marketing for PR can build public influence →
We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different …
Continue Reading about How to tap into the power of social reporting for your business →
