Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
When it comes to creating content for your brand, one of my favourite tips I give over and over again is ...
OVER-INDEX ON HUMANITY.
This can manifest itself in numerous ways. For example:
CUTTING THROUGH THE CLUTTER WITH YOUR STORY & MESSAGE IS TOUGH
There’s so much noise online, and let’s face it, no shortage of ‘experts’ beating their chest, telling the world how great they are. People are message-fatigued and distrustful. Why not build a personal brand that’s known for all the right reasons, one that’s liked and trusted, front of mind with people, and talked about in a positive way in the marketplace? I can help. Let’s talk!