We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute …
How to build trust as a competitive advantage for your business
As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to …
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Content Marketing for PR: Growing an audience through podcasting
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of …
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How to make your advertising and promotional campaigns work harder
The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels …
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These 10 PR and marketing books will get you revved up for a huge 2018
I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I …
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These 12 PR and marketing podcasts will get you revved up
I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large …
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