Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an …
Continue Reading about Unlocking and shaping your ideas through deep content →
To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying …
Continue Reading about Taking action & getting stuff done: DIY vs DFY vs DIY/GAS →
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a …
Continue Reading about How parasocial relationships play a role in professional personal branding →
We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's …
Continue Reading about Human content: take your brand to the next level →
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content …
Continue Reading about Leadership content: rocket fuel for your brand reputation →
I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the …
