Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your …
When it comes to content & digital communications, it’s important to always ask yourself: “Why?”
You’re an ambitious owner of a growing service-based business. Maybe you’re a solopreneur wanting to carve out an expert niche for your professional personal brand. Regardless, your success is likely …
If you stay ready, you don’t have to get ready!
As the saying goes: "If you stay ready, you don’t have to get ready" - nowhere is this truer than in the media commentary game. If you work in a fast-moving issues-rich industry or environment and …
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Introducing POCKET PR ESSENTIALS – an audio-only micro-coaching series
UNLOCK THE POTENTIAL OF YOUR BUSINESS THROUGH THE POWER OF PR, CONTENT AND DIGITAL COMMUNICATIONS! Introducing Pocket PR Essentials (Vol. 1), my audio-only micro-coaching series for ambitious …
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Build the base: Put the reputational foundations in place
We all want to generate sustainable returns for our service-based business, but that's going to require more than some LinkedIn hack, reimagined sales funnel or 'proven' lead gen system (that maybe …
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Mark Schaefer is a modern-day PR marvel: What can we learn from him?
I’ve long said that some of the best exponents of modern-day public relations are not necessarily the trained professionals who practise PR on a day-to-day basis, but savvy business entrepreneurs who …
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FREE LIMITED AUDIO SERIES: My ‘secret podcast’ is now live!
To grow your business today in a way that's purposeful and sustainable, chances are you need to consistently become: 👉 KNOWN by the right people for all the right reasons: recognised for who you …
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How to create more impact by harnessing the power of a ‘PR mindset’
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come …
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Inspirational case study: Six powerful PR and content lessons from The Goulet Pen Company
One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots …
Taking action, playing the long game – and why your body of work matters
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications …
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Sub-channels and pre-owned media: A new way to start your content journey
Over the years, I’ve become a champion for business owners building out their owned media network so they can grow their audience, in turn lessening their reliance on having to pay for advertising or …
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Unlock the potential of your business through the power of PR (expansive interview)
This episode of my BECOME YOUR OWN PR MACHINE podcast, I am interviewed by culture and leadership expert, Tristan White, about the power of content and communication - it's an expansive conversation …